Back to School on Credit Union Statement Marketing
As the holiday season approaches, maximize your credit union’s impact by leveraging business-critical documents for marketing. With Americans spending an average of $620 per person on gifts, holiday statements are prime for cross-selling and upselling—from 529 accounts for parents to auto loans for gift buyers. Integrate affiliate advertising to generate additional revenue as B2C businesses seek ad space in your documents.
Partnering with a document service provider allows you to create personalized, dynamic, and automated messaging, tailored to reach specific member segments. Transform statements into powerful, low-cost marketing tools this holiday season. Contact us for a consultation.
Document Consolidation for Efficiency and Effectiveness
Streamline customer document management with householding and ePresentment. Householding reduces mailing costs and improves customer experience by consolidating multiple accounts into a single statement. ePresentment offers an easy, 24/7 online portal, providing instant document access while lowering support calls. These solutions enhance customer satisfaction and efficiency—contact Lanvera to optimize your communications today.
Missed Marketing Opportunities
Don’t miss out on transpromo marketing—leverage transactional documents as high-impact tools for customer engagement. With nearly 100% open rates, bank statements, bills, and insurance documents are ideal for personalized marketing and educational content. Embed targeted promotions, links, or QR codes to drive customers to your website or digital channels. By partnering with a data-savvy print provider, you can transform routine documents into powerful, cost-effective marketing assets. Connect with us to harness the full potential of transpromo messaging.
The Pitfalls of Pricing Comparisons
Companies attempting to compare pricing from competing outsource document service companies have a difficult task. Each vendor may offer a different menu of services and price schedule. Invoice line item evaluation can be time consuming and confusing. Outsource companies bundle services differently. Some companies quote a single price for printing and inserting a document. Other […]
Harness the Power of Dynamic Marketing in an Automated World
Marketing without targeting is not a winning strategy. Most of us are bombarded with hundreds of messages a day that aren’t relevant or valuable, so we delete, toss, and tune out. Marketing wins are based on data analytics. Data allows you to hit the right note with your intended audiences. Remember generic bill stuffers for […]
4 Document Design Tips your CSRs (and Budget) Will Thank You For
Ever stop to wonder how much you are really spending on unnecessary phone calls to your call center? You are not alone. According to a SilverCloud survey of over 200 credit unions and banks, 63% of the respondents said that their subject matter experts and managers spend more than 1/3 of their day answering front-line […]
Are Your ePresentment Services Giving Your Customers Everything They Need?
The benefits of digital delivery of business-critical documents are well known for both businesses and their customers. Electronic presentment (ePresentment) of statements and documents is cost-saving, eco-friendly, and easily accessed by customers in a place where they tend to spend a lot of time these days: their mobile devices. Today, there are many common practices […]
Omni-Channel Communication – A Paradigm Shift
Financial institutions (FI’s) typically generate lots of documents they send to their customers. FI’s send statements, bills, privacy policy notices, account feature updates, marketing materials, tax forms, and more. To customers, these communications seem to come from the same place. They all feature the FI’s logo and corporate colors and they reference the customers’ accounts […]
